Product Details
Public Relations Strategy: A Guide to Corporate Communications Management (PR in Practice)

Public Relations Strategy: A Guide to Corporate Communications Management (PR in Practice)
By Sandra Oliver

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Product Description

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example, media relations, trade shows, publicity events, external publication production, and so on), struggle with questions concerning overall management strategy. The book includes case studies from around the world.

Product Details

  • Amazon Sales Rank: #536453 in Books
  • Published on: 2001-09-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 160 pages

Editorial Reviews

Ireland's Marketing & Media Monthly - Summer 2007
'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students'

Ireland's Marketing & Media Monthly - Summer 2007
'This book has some excellent case studies'

SciTech Book News, August 2007
"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."