Product Description

Praise and Reviews

`Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.`

MARKETING BUSINESS, April 2003

In today’s complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong.

Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption.

Defining issues management

Planning and implementing an issues management programme

The media in crisis situations

Planning for the unexpected

Crisis communications management

The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis.

This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.

Product Details

• Amazon Sales Rank: #439818 in Books
• Published on: 2001-12-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 194 pages

—PR Week, August 2005
"The classic text on how to prevent an issue turning into a crisis."

Review

“The classic text on how to prevent an issue turning into a crisis.”

PR Week

“A useful, well-written book.”

Professional Manager

“This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility.”

Corporate Public Issues And Their Management

“Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management.”

Reference & Research Book News

“Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management.”

Reference & Research Book News

“This book offers a thoughtful collection of best practice case studies which offer important topics for debate.”

Italian Institute of PR(FERPI) website

‘Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.’

Marketing Business

PR Week
“The classic text on how to prevent an issue turning into a crisis.”

Customer Reviews

A user - friendly guide to crisis and issues management
Risk Issues and Crisis Management is a lively guide on how to manage (and not to manage) issues and crises effectively.
The book is split into two sections, with the first concentrating on how to track and manage issues which threaten corporate reputation. The second part explains what to do when a mismanaged issue turns into a crisis. It is very user friendly, with dramatic case study examples, which keeps it interesting to read whilst always being informative.

I found the book very useful and would recommend it to anyone in business - especially those who have to deal directly with the media - for invaluable tips on how to handle any issue or crisis.