Product Description

in the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. in this practical guide, philip henslowe, a public relations expert, takes the reader through the process of creating a pr campaign. he provides a valuable overview of the main areas of work involved, including:

planning and outsourcing

business writing

working with printers, photographers and designers

promotions, functions and other events

crisis management

new developments in technology

assessment and evaluation

this fully updated second edition now includes new information on professional advisers, spin doctors, pr in local government, financial pr, the advent of corporate social responsibility, and developments in technology.

public relations: a practical guide to the basics is endorsed by the institute of public relations as a start-up guide to pr. ideal too for the small or developing business, the book will serve as an indispensable reference tool for pr and non-pr professionals.

Product Details

• Amazon Sales Rank: #399861 in Books
• Published on: 2003-08-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 152 pages

M2 Best Books, Jan 2004
"...does exactly what it says it will. Henslowe provides practical, grounded tips"

Review

“should suffice as an in-depth ready reference for the pr newbie. it does what it says on the tin, offering indeed a practical guide to pr.”

management today

About the Author
Philip Henslowe is a Fellow of the Institute of Public Relations and was chairman of their Education and Training Committee, from 1988 to 1990 and from 1996 to 1997. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on public relations over many years at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has also run training courses for housing associations, NHS Trusts, and a number of foreign, governmental and commercial organizations.

Customer Reviews

an excellent overview / reference book for PR
A great way to get started in the PR industry, giving lots of practical hints and tips. Although some subjects could do with a little more detail this is a great book to keep as a reference for anybody starting out in PR.

very basic introduction to PR
The content is incredibly basic, so a good introduction for anyone who is scared of the topic. However not very good as a practical instructional guide. For example we were surprised it didn't have any guidelines on creating press releases.