Product Description

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. "Creativity in Public Relations" seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Product Details

• Amazon Sales Rank: #387137 in Books
• Published on: 2007-02-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 244 pages

Book News Inc - May 2007
"This book explores elements of the creative process and how it can be understood by public relations practitioners."

Review

“this book explores elements of the creative process and how it can be understood by public relations practitioners.”

book news inc

About the Author
Andy Green runs his own public relations and marketing consultancy. A former chairman of the CIPR Yorkshire Group, he has some 20 years' experience in the public relations profession. He has won numerous professional awards for his creative work and now runs courses on creativity for the CIPR and for many leading consultancies and organizations.

Customer Reviews

An ace of a book on creative PR
If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.

An entertaining and insightful look into creative PR.
Not my ususal bedtime reading but I have to say that I found Andy Green's book witty and full of interesting anecdotes.

PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.

A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.