Product Description

this challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. it links models and theories of strategic management to the pr function and discusses how globalization and the internet are changing organizational pr strategy.

full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner’s library, and an invaluable learning tool for students undertaking examinations in pr and related disciplines.

Product Details

• Amazon Sales Rank: #389949 in Books
• Published on: 2007-01-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 146 pages

Ireland's Marketing & Media Monthly - Summer 2007
'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students'

Ireland's Marketing & Media Monthly - Summer 2007
'This book has some excellent case studies'

SciTech Book News, August 2007
"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."