Product Details

• Amazon Sales Rank: #151662 in Books
• Published on: 2008-07-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 325 pages

What Mortgage
"Bursting with clearly written, need-to-know help on investment terms and financial jargon."

Review

“a jargon-busting guide that aims to translate difficult financial terms into simple language…provides practical and accessible advice in a friendly and sometimes irreverent tone.”

mortgage advisor & home buyer

“bursting with clearly written need-to-know help on investment terms and financial jargon.”

what mortgage

“covers everything from analysts to z-score and its truly comprehensive, providing easy-to-read descriptions of topics as diverse as ‘parabolic system’ and ‘ten bagger’”.

securities & investment review

“offers a crash course, allowing you to track your investments daily and have meaningful discussions with your financial advisors without getting bogged down in theory…having this reference book close to hand helps cut through the hyperbole until terms like ‘bollinger band’ and ‘moving strike option’ become second nature.”

business edge

“a welcome aid to translation… anything that helps us understand what the financial whiz-kids are up to with my cash is a good thing in my book.”

birmingham evening mail

Clem Chambers, CEO, ADVFN
"A good reference guide for everybody...covers the ground in a clear, jargon-free and reader-friendly style."

Customer Reviews

A Handy guide!
Financial markets reflect, and help to forecast, almost anything that happens from politics in Europe to presidential elections in the US. The markets serve as a barometer of sentiment and this sentiment is gauged by many via the financial pages of the press. Some of us end up skimming over these financial pages under the wrong impression that they are difficult and end up losing out in more ways than we realise.

Research based on a recent poll also seems to suggest that 91% of readers of British newspapers across the socio-economic spectrum do not understand the numbers in the financial press. Help is indeed at hand. Or rather a help-book by leading financial journalist Alexander Davidson aptly titled 'How to Understand the Financial Pages: an a-z guide to money & the jargon'. It provides a broad coverage of newspapers, magazines and financial websites alongside stockbrokers' research and company reports. The A to Z format in which the book has been written by Davidson enables the reader to look-up entries quickly (or as per one's object of interest).

More crucially for the average reader, essential terms and concepts are explained in non-technical English, and it is extensively cross-referenced. Understanding is the key, which in 2005, means getting to grips with the latest financial news and information. To get the reader to achieve this, the book is divided into two sections in tune with readership level it aspires to cater to. The first part is 'your guide to the financial pages' and the second is 'your A-Z guide to money and the jargon'.

The two sections are rounded-off with invaluable appendices containing several internet and published resources. It is an indispensable guide to reading the financial tables and understanding the terminology involved. Davidson throws light on how the City works and his straightforward approach and makes the reader feel at home with the sometimes complicated subjects discussed.

What stands out about this book is that it is neither too basic nor too technical, which makes it a valuable reference tool for any private investor. It is international in scope and also addresses the growth of financial services regulation and compliance - something other guides omit.

The author, who has written widely for the national press, opines that finance still has a reputation for being 'a little dull'. The explanations in 'How to Understand the Financial Pages' go a long way in destroying this myth.

In line with Davidson's earlier books which include the best-selling How to Win in a Volatile Stock Market, Everyone's Guide to Online Stock Market Investing and How to Win as a Stock Market Speculator (all published by Kogan Page), How to Understand the Financial Pages is yet another painstakingly researched book written in a true journalistic style.

Touted as the only basic guide to the financial media you will ever need, this book lives up to its reputation. It will help anyone to read the financial pages and gain a full understanding of the concepts involved. It is for beginners as well as those with mid-level investment knowledge.

Good on info, terrible on layout
The first (short) section explains the financial pages of the times - some useful material explained here, albeit in a slightly quaint manner at times (e.g. City Diary: "The pithy asides can speak volumes and there is sometimes a telling cartoon.") and it's really not necessary to provide a walk-through of the Times's website.

The second section - and the majority of the book - is a glossary of terms. As a beginner I found it useful reading, but the layout is appalling. The chapters are organised in a contrived A-Z format, meaning that some chapters are one-pagers (J - Jollies and freebies; Z - [miscellaneous] Z terminology) whilst others are strange juxtapositions (T - Trades and Takeovers). The chapter names are not listed at the top of each page which means it's hard to find something just by flicking through. What's worse, within each chapter all the listings are arranged alphabetically, which means there is no logical flow and one has to jump from one place to another in order to get to grips with an unfamiliar subject. To top it all, the index at the back is badly ordered and incomplete, which undermines the very purpose of listing the subject matter in this alphabetical manner!

In summary, the decent content is let down by the mess of a layout that, with a little forethought, could have been so much better.

How to subscribe to The Times
'The Times How To Understand The Financial Pages' is essentially 2 books rolled into one. The first 55 pages are, as the books title suggests, a guide to reading the financial pages in newspapers. The remaining 290 pages are just a glossary of financial terms along with very brief explanations.

Lets start with the first 55 pages - 'How to Understand the Financial Pages'. To make it clear this short guide will NOT teach you methods of picking shares, only what the numbers in the financial pages represent. In other words, if you've never bought shares before, this is not the book for you. Ironicly though, if you are already trading then you aren't going to learn anything you don't already know.

The second part of the book, the glossary of terms is to be honest a waste of paper. This is essentially just a 290 page financial dictionary that lists a term (or jargon as they call it) with a short definition below it. A few of the financial terms include 'Credit Card', 'Buy-to-Let', 'Bank', 'P/E Ratio', 'Consolidation'. The explanations for which range from a few lines to a full page. It's hardly "jargon busting" stuff either, mainly because most of the terms aren't that difficult to grasp anyway.

The reason why this section exists at all though is because you can't sell a 55 page book for £15. So you'll be done with this book in about an hour, not much wiser than you were before you started, and the only time you might come back to it is if your internet connection drops out and you desperately want to know what something like 'Intrinsic Value' means.

I can't even remember why I bought it to be honest, I guess I thought I must be missing out on something if there's a whole book on the subject but no. This is really just a money spinner for The Times, £15 for a book whos only purpose seems to be to turn you into a Times subscriber.

If you are for some reason still considering purchasing this book then a few words of warning:

As this is a publication of 'The Times', I was expecting the odd plug and was quite happy to buy a copy of the newspaper in order to follow along with what was being taught in the book. That said, this book is so focused on 'The Times' and 'The Times Online' that no other resource ever gets a look in which is not in the interests of the reader.

Example: When explaining volume on page 20, the author says "If you keep back copies of The Times, you will have previous volume figures for comparison and could create your own chart". He's right, you could, or if you had better things to do with your time than leafing through hundreds of back copies of The Times and drawing up a volume chart on a share only to find out that the volume isn't particularly above average for that day, you could just go to any number of dozens of free websites out there and look at that shares chart instantly. This kind of advice is ridiculous and shameful.

Also, I hope this isn't part of a new trend, but this book has 15 or so full page advertisments scattered throughout its pages which, given how useless the book is anyway, I found quite annoying. They're not just at the end of chapters but right in the middle of them and even two double sided full page ad's splitting up the contents pages - Check the amazon 'Look Inside' preview for a taster.

I have given this 1 star not because it is badly written, but because it serves no purpose! Either you have a method of picking shares in which case you already know what criteria you're look for, or you don't, in which case you should buy a book which teaches you - this won't. This is 55 pages of fairly mediocre information, with the remaining 74% of the book there simply to justify the price tag.