Product Description

internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. the second edition of effective internal communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.

in a practical and jargon-free style, effective internal communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

this completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

the new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

---

Product Details

• Amazon Sales Rank: #137334 in Books
• Published on: 2008-07-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

—Voluntary Sector, August/September 2005
"Explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes."

From the Inside Flap
REAR COVER:

What is the point of internal communication? This new title in the successful PR in Practice series clearly demonstrates that robust internal communication is vital, not only to the well-being of employees but also for the performance of the organization. The authors firmly believe that an informed and engaged workforce produces better results. Unless employees understand what their organization is seeking to achieve and the part they themselves have to play, the hoped for success and profitability of the organization is by no means a foregone conclusion. In a practical and jargon-free style, Effective Internal Communication explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.

Crammed with practical examples and useful advice, the book contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail, including:

• the business rationale;
• the audience;
• putting theories into practice;
• managing internal communication both in-house and out-of-house;
• how internal communication differs across the sectors;
• the legal framework;
• benchmarking and the measurement of results;
• the effects of technology;
• managing change;
• practical applications.

This comprehensive and accessible title is indispensable not only to public relations practitioners and consultants but also to students of public relations.

Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.

Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and won a top paper award from the International Association of Business Communicators for her work with BP in this area. She is a member of the Thames Valley University advisory committee for its MSc in Corporate Communication and a committee member of the Chartered Institute of Public Relations’ International Group.

Series Editors: Anne Gregory and Gro Elin Hansen

From the Back Cover

[!effective internal communication 2nd edition – back cover copy!]

[!front cover!]

second edition

effective internal communication

lyn smith with pamela mounter

[!insert kp logo!]

[!insert cipr new cover design/logo etc!]

[!spine!]

second edition

effective internal communication

smith with mounter [!insert cipr logo!]

[!insert kp logo!]

[!back cover!]

“this book is for the practitioner to understand the broader context of their profession

and for the theoretician to understand the reality of practising internal communications

in the real world.”

professional marketing magazine

robust internal communication is vital, not only for the well-being of employees, but also

for the performance of the organization. unless employees understand what their

organization is seeking to achieve and the part they themselves have to play, the

hoped-for success and profitability of an organization is in jeopardy.

this fully updated second edition of effective internal communication adopts a practical

and accessible approach to the subject, and explores the way in which internal

communication is conducted across different sectors and in organizations of different

types and sizes. containing many examples and useful advice, the book includes a

number of topical case studies that serve to bring theory and complex issues to life.

in addition to four new chapters on working with social media, the future of internal

communications, leadership communications and communicating in a crisis, this second

edition of effective internal communication provides information about:

• the business rationale;

• the audience;

• putting theories into practice;

• managing internal communication

both in-house and out-of-house;

• the legal framework;

• benchmarking and the measurement of results;

• managing change;

• how internal communication differs across the

sectors.

this comprehensive and thoroughly up-to-date new edition is indispensable, not only to

public relations practitioners and consultants, but also to students of public relations.

lyn smith has worked as a professional communicator for over 30 years. she started out

in film publicity, later moving on to internal communication in a commercial

organization, and copywriting and media relations for a direct marketing agency. after

working in newspaper journalism for several years she returned to public relations,

setting up her own public relations consultancy. she has worked in all sectors, including a

wide range of not-for-profit organizations.

pamela mounter

---

Customer Reviews

Primer on Internal Communication
With sections on e-mail etiquette, Maslow’s hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.

Internal Comms Dumbed Down
This is a book on internal comms delivered as part of a series of PR titles. Nuff said!