Product Description

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations. As recipient of the Stephen Tallents Medal of the Institute of Public Relations for 'exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.

Product Details

• Amazon Sales Rank: #659887 in Books
• Published on: 1994-08-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 480 pages

Review
'Supplemented with codes of practice, addresses of relevant societies and educational organisations and services available to the industry, Public Relations Techniques is not simply a textbook but an essential reference work for the desk of every PR executive.' Despatches, Spring '96

About the Author
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

Customer Reviews

A comprehensive picture of the role of public relations.
this book is a definitive guide to public relations managementand especially regarding to the Media,video,new codes of Practice,and recent research findings of public relatios bodies.the book covers four sections which guide any public relations officer or any proffessionalto know and understand the current changes of the coming century.The four sections include: Planning and management,the media of communicationan and special areas of public relations.