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International Marketing (Marketing Series: Student)
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| List Price: | £35.99 |
| Price: | £34.19 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.
New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.
Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Fully revised and updated edition of this established text
Expanded coverage of Eastern Europe and the Pacific Rim
Includes self-assessment and discussion questions, key terms and references
Product Details
- Amazon Sales Rank: #693101 in Books
- Published on: 1998-09-02
- Original language: English
- Binding: Paperback
- 544 pages
Editorial Reviews
About the Author
By Other Michael Thomas and Stanley Paliwoda
