Product Description

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.

The following features are included:

* A comprehensive introduction to the subjects of business strategy and strategic management
* Complex issues explained in a straightforward way for students new to this topic
* Student friendly learning features throughout
* Case studies of varying lengths with questions included for assignment and seminar work
* A discussion of both traditional theory and the most recent research in the field

This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.

A web-based Tutor Resource Site accompanies the book.

* Now a stronger emphasis on learning objectives,chapter summaries and review and discussion questions to consolidate learning
* Comprehensive but clear coverage of the topic area provides concise study route for modular students
* New chapters on business ethics, and types/levels of strategy added to enable closer link in with course structure and content

Product Details

• Amazon Sales Rank: #94178 in Books
• Published on: 2002-07-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 475 pages

Review
'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'

Professor David Parker, Aston University.

From the Publisher
The following features are included:* A comprehensive introduction to the subjects of business strategy and strategic management* Complex issues explained in a straightforward way for students new to this topic* Student friendly learning features throughout* Case studies of varying lengths with questions included for assignment and seminar work* A discussion of both traditional theory and the most recent research in the fieldThis second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.A web-based Tutor Resource Site accompanies the book.

About the Author
David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting.

George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.

Customer Reviews

This is a lecturer's review

I'm a lecturer at an Institute for Engineering and Management in Abu Dhabi, United Arabian Emirates. I use this book for my lectures in management.

I consider this book very recommendable for begginners and advanced students in management. The authors David Campbell, George Stonehouse and Bill Houston have a lot of experience in the field of strategic management, and are members of the strategic management division at Newcastle Business School of the Northumbria University in Newcastele upon Tyne. - There will be a new edition in 2010!


Contents in this book are,

I) Strategy and strategic management,

A) Internal Analysis

II) business organization: competences and activities,
III) Human resources and culture
IV) Financial analysis and performance indicators,
V) Products and markets

B) External Analysis

VI) Analysis of macroenvironment VII) Analysis of competitive environment
VIII) competitive advantage: strategies, knowledge, core competencies

C) Strategic implementation and management

IX) evaluation and selection of strategies
X) strategic implementation
XI) strategic development: directions and mechanisms
XII) quality, operations, performance and benchmarking
XII) international and global strategies
XIII) social responsibilty and business ethics
XV) strategic management: present and future trends


D) Case Studies

14 case studies