Product Description

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

* Features transcripts of interviews with key individuals involved in Public Relations
* Dedicated guide to the myriad strategies and techniques involved in PR today.
* New material reflecting the impact of new technology and the globalisation of media communications.

Product Details

• Amazon Sales Rank: #327563 in Books
• Published on: 2003-11-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 456 pages

Review
I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it.

With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years.

Max Clifford, Managing Director, Max
Clifford Associates Public Relations.

From the Author
Our intention with this text is to provide public relations practitioners, academics and students with a texbook on PR that provides an insight into how PR practice is changing in our modern world. We've included interviews with practitioners so that readers can read about the reality rather than the rhetoric of PR. We've included items on the war in Afghanistan, New Labour's PR campaigns, and the increasing activity around sports sponsorship.

Our intention is not to write a book that claims to provide the reader with everything they need to know about PR: that's probably impossible since it changes so much. One of our interviewees talks about the plastic, every-changing nature of PR and its industry. That is the essence of what we've tried to convey in our book. We hope you enjoy it.

If you want to contact us, either to discuss how we can improve the text or to ask us to give a guest lecture, or for some other reason I simply haven't listed, please do not hesitate to contact me, at:

p.baines@mdx.ac.uk

About the Author
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.