Product Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

* A revised and completely updated new edition of a highly successful specialist marketing title.
* Practical integration of theory and marketing best practice for the arts sector.
* Packed with new and updated examples, cases and vignettes.

Product Details

• Amazon Sales Rank: #157622 in Books
• Published on: 2003-06-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Review
"As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again."

Alvin H. Reiss, Editor, 'Arts Management'.

About the Author
By Ms. Elizabeth Hill, Mr. Terry O'Sullivan and Ms. Catherine O'Sullivan