Product Description

Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of:

* Providing an excellent understanding of the basic principles of conducting research, in a straight forward "no nonsense" guide
* Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area
* Including in each chapter an "International Dimension" section, as well as case studies, questions and reflections on the research process

* An international and comprehensive text which provides an excellent understanding of the research process in the hospitality and tourism sectors
* Carefully considers the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area
* Each chapter includes an "International Dimension" section, as well as case studies, questions and reflections on the research process

Product Details

• Amazon Sales Rank: #98590 in Books
• Published on: 2007-11-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 264 pages

Customer Reviews

a bible for all students doing tourism and hospitality research.
Planning Research in Hospitality and Tourism is a timely and contemporary contribution to students' understanding of research methods and techniques in the context of hospitality and tourism. It is a book that fills a gap in the existing literature and can be considered as an introductory text for undergraduate students or even postgraduates from educational systems that have not a research emphasis in their curricula. Future editions may put more emphasis on what `research' means for the practitioners and policy makers and what would be the most appropriate ways of doing research that would be rigorous and yet offer relevance to the practitioners. This may often be a challenge but it would respond to the gap between academia and industry collaboration. This is a book that should be considered as a bible for all students doing tourism and hospitality research.