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CIM Advanced Certificate (Stage 2) Paper 8 Marketing Management in Practice: Study Text (Cim Study Text)

CIM Advanced Certificate (Stage 2) Paper 8 Marketing Management in Practice: Study Text (Cim Study Text)
By BPP

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BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

Product Details

  • Amazon Sales Rank: #1530502 in Books
  • Published on: 2003-06
  • Original language: English
  • Binding: Paperback