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CIM Diploma Paper 11: Strategic Marketing Management: Planning and Control for exams in December 2003 and June 2004 - Study Text (CIM Study Text)

CIM Diploma Paper 11: Strategic Marketing Management: Planning and Control for exams in December 2003 and June 2004 - Study Text (CIM Study Text)
By BPP Professional Education

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Product Description

Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.


Product Details

  • Amazon Sales Rank: #1537328 in Books
  • Published on: 2003-06-01
  • Original language: English
  • Binding: Paperback
  • 500 pages