CIM Diploma Paper 11: Strategic Marketing Management: Planning and Control for exams in December 2003 and June 2004 - Study Text (CIM Study Text)
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Product Description
Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.
Product Details
- Amazon Sales Rank: #1537328 in Books
- Published on: 2003-06-01
- Original language: English
- Binding: Paperback
- 500 pages
