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Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002) (CIM Study Text)

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002) (CIM Study Text)
By BPP

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Product Details

  • Amazon Sales Rank: #1798523 in Books
  • Published on: 2002-08-30
  • Binding: Paperback
  • 313 pages

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Synopsis
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.