Product Description

Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, "PR Power" includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you are running PR yourself. Drawing on her own experiences and guiding you around pitfalls, Amanda Barry dispels the myths and bins the spin to provide an easy-to-use handbook.

Product Details

• Amazon Sales Rank: #40663 in Books
• Published on: 2002-05-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 178 pages

Review
'If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff.' Independent

About the Author
Amanda Barry ran her own award-winning PR consultancy, Amanda Barry Communications (ABC), for ten years, managing successful campaigns for national and international names such as Motorola, Lloyds TSB, Mobil Oil, Tourism Whistler and Future Publishing. ABC won the prestigious PR Week 'Best Small Consultancy' Award in 1997 and, in 1999, became only the seventh PR consultancy in the UK to achieve the Public Relations Consultants Association's (PRCA) quality assessment management standard.

Customer Reviews

ITS BETTER FOR WHAT IS FOR: A BASIC INTRODUCTION TO PR
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.

Excellent resource
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.

The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.

It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.

It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.

Thank you
Ms. Mangla Sachdev
Publicity Workshop

Power to You, Too
PR Power is a good book - you can read throiugh it all. And/or you can keep it on your bookshelf for when you need such a book.

It is full of tips and techniques and it de-mystifies what the PR agency does.

I like the way she writes and I like the lack of nonsense theory.

This is a good practical hands-on book for people who want to improve the purpose and the quality of their PR coverage.

I know of no other business book that gives you what you want so succinctly