Product Description

Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR

Product Details

• Amazon Sales Rank: #16149 in Books
• Published on: 2005-05-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
'If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff.' Independent

About the Author
Amanda Barry ran her own PR consultancy for ten years, managing successful campaigns for, among others, Motorola, Lloyds TSB, Mobil Oil and Tourism Whistler. She won the prestigious PR Week. 'Best Small Consultancy' Award in 1997. The Centre for Small and Medium Sized Enterprises at Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

Customer Reviews

ITS BETTER FOR WHAT IS FOR: A BASIC INTRODUCTION TO PR
This book was a pleasant surprice. It has structure, a goal, avoids waffle and actually teaches something useful. At the end, it gives a very helpful guide of websites relating to PR. For an absolute beginner in the field like me, it is highly recommended.

Excellent resource
I just recently read PR Power for the second time and had to write in and tell others how beneficial I found it. There are so many ideas in the book that can be adapted to almost any business. Each chapter answers all the vital questions and the author take us hand in hand through the whole process of implementing PR through to making the most of a published clip.

The book also makes the whole process of contacting a journalist and coping with a cold call, not as scary as one might think.

It's an excellent resource with many million-dollar ideas, especially in the case-study chapter.

It's an excellent book for PR consultants as well as SME's looking into the benefits of adding PR to their marketing activities.

Thank you
Ms. Mangla Sachdev
Publicity Workshop

Power to You, Too
PR Power is a good book - you can read throiugh it all. And/or you can keep it on your bookshelf for when you need such a book.

It is full of tips and techniques and it de-mystifies what the PR agency does.

I like the way she writes and I like the lack of nonsense theory.

This is a good practical hands-on book for people who want to improve the purpose and the quality of their PR coverage.

I know of no other business book that gives you what you want so succinctly