Product Description

Following the tremendous success of the earlier editions of "No Frills", leading TV presenter and author Simon Calder now gives the low down on how these cheap ticket airlines have spread all round the world, enabling the eager traveller to plan economical and exciting long haul trips as well as taking advantage of the ever growing routes and destinations across Europe. Not a day goes by without there being a headline (or a TV programme!) about one or other of the highly successful low cost airlines like Easyjet and Ryanair. They have truly revolutionised air travel from the UK and "No Frills" is the highly entertaining story of how it all came about and in particular, of the swashbuckling personalities of the entrepreneurs like Stelios Haji-Iannou and Michael O'Leary whose drive and inspiration made it all possible.

Product Details

• Amazon Sales Rank: #125903 in Books
• Published on: 2008-02-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Review
"'MUST FLY... MUST BUY' EVENING STANDARD"

Evening Standard
‘Everything you need to know about slumming it in the skies’

From the Inside Flap
No Frills is the highly acclaimed story of a modern-day travel phenomenon, told by an expert with exclusive access to the airline industry’s main players. In the past few decades, the rise of low-cost airlines has become the biggest business success story in the world. Simon Calder, Britain’s leading investigative travel journalist and now television presenter, discovers the secret of the budget airlines’ success. This fully updated edition reveals how low-cost airlines have opened up the world, forcing traditional airlines to slash prices, and explores the complaints and setbacks that have dogged their campaigns. No Frills makes fascinating reading for the economical and eager traveller.

Customer Reviews

Fascinating insight into budget travel
An interesting, and well written, story of low-cost air travel focused mainly on the UK. It covers a brief history of all commercial air travel per se, so gives a good general background.

It is let down by the fact that it is a straight 'facts' book, and takes very much any interviewees statements as fact. It is also non-judgemental and doesn't seem to be concerned by things like the hypocrisy of budget airlines complaining about unfair pricing practice from the traditional airlines whilst selling at below cost price against their own competitors.

In the section looking at the future of low-cost air travel it also brushes over the environmental factor. Can the world afford low-cost air travel?

These points aside, this is a well written factual book which if you're interested by the phenomenon of low cost air travel you'll find an enjoyable read.

Very Good
If Ur into the industry this book give a very good background on the no frills history. Very easy to read the writer is almost comic in most parts! I study AIrline and AIrport management at Uni and this book comes in handy!

Wittty, thorough and eye-opening
Calder delves into the history of 'no frills' airlines with a witty delivery which makes for a great read. By no means is this book like a text book but it teaches the reader a great deal about the industry. Calder appears to have unlimited access to the airline bosses, passengers and politicians and he rewards them with a fair hearing - you won't be disappointed.