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Constructing Effective Questionnaires
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| List Price: | £41.99 |
| Price: | £39.89 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.
Product Details
- Amazon Sales Rank: #709544 in Books
- Published on: 2000-02-14
- Original language: English
- Number of items: 1
- Binding: Paperback
- 152 pages
Editorial Reviews
Review
"Robert A. Peterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career."
(Tony Adams Marketing Research Magazine )
