Product Description

`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University

`McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology

This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.

Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts.

- points to the importance of context, genre and modality

- uses excellent examples drawn from popular culture

- provides students with a solid grounding on many of the important concepts underlying media and cultural studies

Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.

Product Details

• Amazon Sales Rank: #78297 in Books
• Published on: 2003-03-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Review
'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology

`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University

Customer Reviews

A "must" for students
This wonderful, easy to read guide to analysing texts, be it photographs, articles, advertising, or historical source material, and is great value for money. As a Hitory with Cultural and Media Studies student, i found this book to be my saviour. It gives you a step-by-step guide on how to understand the anaylisis of things we usually unconciously analyse. Giving helpful tips on how to get those grades you want in a subject that usually requires a great deal of lateral thinking. At first it seems difficult, but with the help of this book you will master the subject in no time at all... A perfect companion for all Art, Social Science, and Humanities Students.