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Understanding Media Economics
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| List Price: | £22.99 |
| Price: | £19.67 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Product Details
- Amazon Sales Rank: #374571 in Books
- Published on: 2002-04-15
- Original language: English
- Number of items: 1
- Binding: Paperback
- 184 pages
Editorial Reviews
Review
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute
From the Publisher
This title is available in a paperback edition
