Product Description

Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others′ needs before your own. With selling skills in your arsenal, you′ll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too).

But this guide is not only for traditional salespeople who want career enhancement. It′s for all people, because everybody can use selling skills to change or improve their lives. This book is for you if

• You′re beginning a sales career, or just looking to brush up your skills.
• You′re unemployed and want a job, or you′re employed and want a promotion.
• You′re a teen wanting to impress adults, or an adult wanting to succeed at negotiation.
• You′re a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children.
• You′ve got an idea that can help others, or you want to improve your personal relationships.

Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You′ll find out how to

• Define what sales is and what it isn′t.
• Prepare for a sale – everything from knowing your clients to knowing your products – to set you apart from average persuaders and help you hear more yeses in your life.
• Say the right words – and avoid the wrong ones – in each stage of the selling process.
• Separate yourself from the average salesperson by staying in touch with your clients.
• Cope with rejection, a natural part of life, no matter how skilled you become.

Whether you′re starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes.

Product Details

• Amazon Sales Rank: #148943 in Books
• Published on: 2001-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

From the Back Cover
"Hopkins is renowned as the #1 sales trainer in the country." The Arizona Republic "Tom Hopkins is one of the nation's top names in sales training." Entrepreneur Praise for Selling For Dummies "Tom's terrific … the force of his message is that selling is the essence of every business and every other pursuit in life." —Scott DeGarmo, Editor–in–Chief, Success "One of the most vital skills everyone can learn is selling, and no one teaches it better than Tom Hopkins." —Peter Lowe, founder, Peter Lowe Success Seminars

Find out how to sell products, ideas — and yourself!

Persuading other people to say "yes" is an essential skill in life — whether you're selling a product, an idea, or yourself. Packed with tried–and–true tips and real–life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on the Internet. So take this valuable guide and close the deal!

Discover how to: Use the art of selling to get what you want Create winning presentations Hone your people skills Boost sales by building relationships Handle rejections

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About the Author
Tom Hopkins, bestselling author of How to Master the Art of Selling, is a world–renowned sales trainer. Over 100,000 people attend his seminars every year, and 1 million more use his training videos.

Customer Reviews

Old style selling
This book has a few useful ideas for the new salesperson. It seems to be written with insurance sales in mind, rather than business to business selling. Only buy this book if you intend to read a wide range of books on selling, otherwise its 'close at all costs' approach could put you off a career in sales altogether.

Some good advice, but a lot of wasted space
Some of the tactics is quite interesting and worth a look, but it could be summarized in 50 pages. A lot of the "winning strategies" is very old-fashioned and patronizing - as a relatively rational customer, I don't think I will be impressed by such as speech as "Jim, for just a few cents per day you and your family will benefit from this beautiful swimming pool", especially in a business-to-business sales. Also, the author is a self proclaimed guru who likes to boast about himself and writes dozens of pages about what should be our life-style. As a conclusion, you spend a lot of time searching for the useful information.

I love this book: No nonse sales advice.
A no-nonse pratical book for selling stuff. It never leaves my desk. The NEADS method is a simple and effective sales strategy. Also contains very amusing passages.