Product Description

The teaching of organization theory and the conduct of organizational research have been dominated by a focus on decision-making and the concept of strategic rationality. However, the rational model ignores the inherent complexity and ambiguity of real-world organizations and their environments. In this landmark volume, Karl E Weick highlights how the `sensemaking' process shapes organizational structure and behaviour. The process is seen as the creation of reality as an ongoing accomplishment that takes form when people make retrospective sense of the situations in which they find themselves.

Product Details

• Amazon Sales Rank: #138222 in Books
• Published on: 1995-07-20
• Original language: English
• Number of items: 1
• Binding: Paperback
• 235 pages

Customer Reviews

Understand how reality is created
The concept of reality as something that is constructed by human beings as a social enterprise is still challenging to many people. This excellent book makes the case by taking us on a comprehensive journey round the processes by which the illusion of reality is achieved in organizations. The most incredible facet of the book, however, is the way in which Weick has made his argument so readable, entertaining and generally enjoyable.

The main readers of this book are probably in business schools, but the book should also be read from the practitioner's perspective. Not only does it develop your awareness of how reality is being created all around you, but it will also help you to improve your own reality-creation techniques.

Essential reading.