Product Description

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.

Product Details

• Amazon Sales Rank: #406520 in Books
• Published on: 1998-05-08
• Original language: English
• Binding: Paperback
• 1 pages

Customer Reviews

A Must Have Guide For Guinness Collectors
This coffee table sized book is a must for any collector of Guinness items. The usage of advertising to sell Guinness worldwide is shown in this book. The book throughly covers guinness advertising from the past 100 years. The book shows the different advertising campaigns provided in this time from many of the best British and Foreign advertising agency's. The many color and B & W illustrations provided in the book will provide many hours of viewing and provide a reference guide to Guinness collectors world wide.

pure genius
A very good book tha helped me enormously with a marketing assignment! I am not a Guinness drinker and previously had no real knowledge of Guinness advertising, but found it fascinating and informative. Thankyou Jim Davies!

A very good book
This book although unusual in its catagory is brilliant, it shows how Guinness advertising has evolved to the present day. Its also good fun spotting which adverts you recognise/remeber, I can recognise the vast majority of them.