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Alliance Advantage: The Art of Creating Value Through Partnering

Alliance Advantage: The Art of Creating Value Through Partnering
By Yves L. Doz, Gary Hamel

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Product Description

After a decade of reeningeering and downsizing, many companies are leaner, more efficient, and acutely focused on their core business. Yet today's growth opportunities in global markets and new technologies demand a wider range of skills. More and more, firms must turn to alliances-often with their rivals-to meld the right resources for pursuing new opportunities. However, few managers are accustomed to working with undefined boundaries between collaboration and competition, with the need to combine unfamiliar skills, with networks of interdependent alliances, and with complex value creation strategies. Nor has their experience with traditional joint ventures prepared them for this world of intricate alliance webs. Alliance Advantage aims to help today's managers and their companies be more successful in their efforts to create, guide, and thrive with alliance strategies.

Most conventional wisdom about alliances has focused on the formal design of bilateral alliances, devoting too little attention to the strategic underpinnings and too little commitment to building relationships. With Alliance Advantage, strategy experts Yves Doz and Gary Hamel convincingly argue that it is the strength of alliance strategies and the frequently overlooked internal processes that play the decisive role in shaping eventual outcomes. In a fundamentally new perspective on the way alliances are formed and managed, the authors reveal the analysis, processes, and partner interactions that enable allies to meet their strategic goals. Drawing on principles of strategy, organizational design, organizational learning, and collaborative management, this is the definitive resource for both understanding and leveraging the powerful advantages of alliances.

Alliance Advantage provides both conceptual and practical tools for analyzing the design and performance of alliances. Here, for the first time, is a comprehensive guide that will help managers build new collaborations and improve existing ones. Each chapter examines a different aspect of an alliance, from selecting the right partners to minimizing conflicts to determining further commitments. Companies such as Xerox, Boeing, Honda, and Corning, among others, provide examples of successful and unsuccessful partnerships, painting a vivid picture of the conditions that can make or break an alliance.

Successful alliances, say Doz and Hamel, require constant attention. With Alliance Advantage, they offer today's best opportunity to study, understand, and increase the effectiveness of strategic alliances.


Product Details

  • Amazon Sales Rank: #172092 in Books
  • Published on: 1998-07-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 316 pages

Editorial Reviews

About the Author
Yves L. Doz is the Timken Professor of Strategy and Management at INSEAD, France. Gary Hamel is the coauthor, with C.K. Prahalad, of Competing for the Future (HBS Press), an international bestseller with more than 300,000 copies sold.


Customer Reviews

An excellent and practical analysis & guide to alliances5
This book was exactly what I was looking for: readable, in depth & practical. It had a good balance between theory, examples & concrete advice.

I recommend it highly.

An exciting book combining good theory with practical advice5
The authors argue that strategic alliances represent an emerging and increasingly essential component of being successful in a changing global business environment. With naturally converging industries and fast technology developments, a company cannot hope to build all the competencies required to consistently innovate and exploit market opportunities over any sustained length of time. They must look to partner. The authors differentiate a strategic alliance from the traditional concept of a 'joint venture' and also discuss the differences between a strategic alliance and a merger or acquisition. The book offers solid theory combined with much practical advice regarding selection, implementation and the on-going management of value creation within an alliance. All their arguments are reinforced with real-life examples taken from companies we all know. It is written in the same great style as 'Competing for the Future' and provides many easy to grasp concepts and ideas for the reader to consider. Alliance Advantage is a good book for strong managers within ambitious companies.

Delves deeply into the dynamics of strategic alliances.5
This insightful and detialied work challenges the assumption that the economics of alliance are the same as those of joint venture. The authors explore the effectiveness of strategic alliances and how they can best be managed. This is a highly informative work that is rich in content. It also makes excellent use of charts and illustrations to drive home key points. If alliances is a subject you want to learn a lot about, this book is for you.