Product Description

A Blueprint for Building Entrepreneurial Organizations

Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. Are the managers of leading companies simply doomed to let this happen? Not at all, argue Rita Gunther McGrath and Ian MacMillan. The fundamental problem is that the tools, training, and conceptual frameworks that work for business-as-usual can't, and don't, work when your main challenge is to bury old business models and aggressively create completely new ones. To succeed, today's strategists need the thought process and discipline that are second nature to successful entrepreneurs. The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete.

Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. Like McGrath and MacMillan's bestselling Harvard Business Review articles, such as "Discovery-Driven Planning," the book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs.

The Entrepreneurial Mindset will show you how to:
* Eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished and what would be worthwhile
* Create a richly stocked opportunity register in which you mobilize great ideas for redesigning existing products, finding new sources of differentiation, resegmenting existing markets, reconfiguring market spaces, and seizing the huge upside potential of breakthroughs
* Build a dynamic portfolio of businesses and options that continuously move your organization toward the future
* Execute dynamically your ideas so that you can move fast, with confidence and without undue risk
* Develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization

The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.

Product Details

• Amazon Sales Rank: #66793 in Books
• Published on: 2000-10-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 380 pages

About the Author
Rita Gunther McGrath is an Associate Professor at the Columbia University Graduate School of Business.

Customer Reviews

An excellent practical book to transform your business
This is an excellent book full of ideas and practical toll with which to "build blockbuster products' develop competences and set out into new and difficult product and service ventures with confidence.

It is well structured and comes armed with many examples taken from the autors own experience. It is not an academic book although it is wriiten by two people who are academics now. Ian Macmillan has had a wealth of experience before moving to Wharton

Valuable distillation of strategic concepts
The authors sought to deliver strategies to create value in the face of "the pervasive sense of uncertainty." They may have taken a hundred more pages than necessary to do so, but they have delivered.
They have distilled old and new thoughts into a handful of mental models that I have used when helping business do things for the first time for the past few years to good effect. They are clear, communicable and successful.

Simply brilliant
This is an excellent book especially for those who want to exploit business opportunities in a competitive terrain. It also features practical but innovative strategies of growing existing business. The book outlines how to record opportunities, how to choose which ones to pursue, how to analyse and deal with competition etc and introduces intriguing concepts such as opportunity set, real options reasoning etc. It's worth every penny