Product Description

Can economics be fun? Is it relevant to everyday life? John Kay believes passionately that the answer to both questions is yes and in this collection of essays, based on his widely acclaimed "Financial Times" columns, he sets out to prove it. In this book, you will learn why modern advertisements frequently convey no information, understand that tailgating drivers and hedge fund managers are victims of the same illusions, appreciate the inefficiency of Christmas giving, and benefit from the economic lessons of a romantic evening at the Elizabeth restaurant thirty years ago. You will find here acerbic commentary on the boom and bust in financial markets, a wide ranging guide to the latest economic ideas, and a demonstration that complex analysis can be made accessible through lucid exposition and dry humour.

Product Details

• Amazon Sales Rank: #73646 in Books
• Published on: 2004-09-20
• Original language: English
• Binding: Paperback
• 184 pages

About the Author
John Kay is one of Britain’s leading economists. He is a Fellow of St John’s College, Oxford and a visiting professor of economics at the London School of Economics.

Customer Reviews

Very readable, always original and fun
John Kay has a cult following amongst readers of the Financial Times for two reasons: he is a superb, entertaining writer without needing to resort to gimmickry, and because there's often original wisdom behind his economics. This is simply a collection of his best recent articles, but what better way to get acquainted with Kay's writing?

A Good Read
If anyone asks me to recommend a book about Economics, this is definately the book I would recommend. It is entertaining, informative, and touches upon interesting topics, giving further sources for a more 'in depth' read. It is because of this book that I now want to read all of John Kay's other books.

Kay says it all
This is a must read for those wanting an insight into the greater understanding of how economics plays a part in our daily lives. It is essentially a very well written, thought provoking book that encapsulates much of the mechanics of economics our world â€" something that very few journalists, academics and commentators manage to do. Everlasting Light Bulbs is a book for the layman thinker as well as for the top cheese!