Product Description

Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.

Product Details

• Amazon Sales Rank: #23242 in Books
• Published on: 2006-05-10
• Original language: English
• Binding: Paperback
• 178 pages

Review
"A welcome antidote to one-dimensional reductionist accounts of the business world." -- The Observer. "Kay is well on the way to turning himself into a European Michael Porter." -- The Economist. "...a remarkable explanation of difficult ideas in simple and clear language." -- ervyn King, Governor of the Bank of England.