Product Description

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.

Product Details

• Amazon Sales Rank: #18281 in Books
• Published on: 2007-10-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

Customer Reviews

A groundbreaking book on marketing and consumerism.
A popular phrase entitled 'We have ways to make you think' is fully exemplified in this book written half a century ago. Fast forward to today and we discover that these theories form the crux of Segmentation, Targeting and Positioning (STP) the 3 most important words in Marketing. With a more Politically Correct (PC) society, many of these perceptions have been dispelled but have given rise to others with the rise of the Web and E Marketing. A groundbreaking book on marketing and consumerism.

Anyone dubious about consumerism should read this book!
Anyone dubious about consumerism should read this and anyone who supports it cannot morally justify it in light of this staggering book. Packard wrote a meticulously researched, highly readable and shocking account of how the subconcious minds of the American public have been manipulated by the use of psychological testing to sell them mass produced good from the 50s onwards. This book needed to be written and is an unsettling and often sickening account of the lengths to which advertisers have gone to pursuade consumers to buy.

excellent book
I can't remember where I got the recommendation to buy this book but I know it had something to do with Mad Men, and I was interested to read more about the advertising industry and the history of same. It is a really good book, so grab it if you are at all interested in this subject, because it often goes out of stock, but always seems to remain in print so that speaks volumes about the quality of the book itself even after all this time. Very enjoyable and suprising read about how people can be manipulated into buying just about anything.