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Mastering Fashion Marketing (Palgrave Master) (Palgrave Master Series)
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| List Price: | £16.99 |
| Price: | £12.99 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Average customer review:
Product Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
Product Details
- Amazon Sales Rank: #36545 in Books
- Published on: 2007-11-09
- Original language: English
- Number of items: 1
- Binding: Paperback
- 240 pages
Editorial Reviews
About the Author
TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, and Chair of their Fashion Management Group. He is a member of the editorial panel of The Journal of Fashion Marketing and Management and regularly comments on fashion business issues in the media. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger. DAVID SHAW is Senior Lecturer in Marketing and Retailing at the London College of Fashion, UK. He has worked from shop floor to director level for many of the UK's greatest fashion companies inclu
Customer Reviews
Basic marketing
This book is a mix of old-school marketing theories somehow applied to fashion. The cases have no depth and unless you are undergraduate, with little business/ marketing experience, it has limited value.
Fantastic!!
This is a fantastic book which covers all areas of marketing, and also gives you an insight into the whole industry. It is perfect for those studying the subject or for people with a general interest who wants to learn more.
David also had his own professional training school, so you can meet the author in person.
Mastering Fashion Marketing (Palgrave Master)
Mastering Fashion Buying and Merchandising Management (Palgrave Master)
The Fashion Handbook (Media Practice)
Disappointed after reading
I do regret of buying this book!
There are quite many errors contained, the writing is not in depth.
Definitely not suitable for a MA student.
