Product Description

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.

The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Product Details

• Amazon Sales Rank: #38362 in Books
• Published on: 2007-05-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

From the Back Cover
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.

The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

About the Author
Helen Goworek is senior lecturer in fashion buying, merchandising and product development at Nottingham Trent University. Her experience in industry includes having worked in both buying and design for several major UK fashion retailers.

Customer Reviews

Tells you all about the world of fashion buying!
I read this book hoping to gain some knowledge into the world of fashion buying, an area which I am interested in persuing a career in. The content of the book is excellent for a first timer like myself with no real knowledge of what happens in the industry. The book begins by explaininf the role of a buyer in brief and chapter by chapter explains who you work with, where you may work, recruitment processes, case studies and practical on the job information (such as how sizing, costing etc works). Having read the book I am now certain that I want to be in the industry and I'm satisfied that I am a good person for the job too having read the section on necessary qualifications and characteristics! An excellent all rounder which I have certainly recommnded to my friends.