Product Description

The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

• Now includes thorough coverage of internet–based strategies, fresh examples of resource–based competitive advantage, additional case illustrations in every chapter, and new self–study questions
  
• Features a new two–colour design throughout with high–spec artwork
  
• Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
  
• Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
  
• Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Product Details

• Amazon Sales Rank: #14481 in Books
• Published on: 2007-04-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 496 pages

Review
“Robert Grant’s “Contemporary Strategy Analysis 6e” is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school—just like it is at London Business School.” Costas Markidas, London Business School

From the Back Cover
The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:

• thorough coverage of internet–based strategies
  
• fresh examples of resource–based competitive advantage
  
• improved online resources
  
• additional case illustrations in every chapter
  
• new self study questions.

Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

About the Author
Robert M. Grant is Professor of Management at Georgetown University and City University, London. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the editor of Cases in Contemporary Strategy Analysis (Second Edition, Blackwell Publishers, 1999).

Customer Reviews

An excellent all rounder
I studied this book as part of the Strategy module for my MBA and found it comprehensive, thorough and relatively easy to read and digest.

There are many good strategy books that provide excellent insight into key parts of strategy, this one gives a solid grounding across all the disciplines (including work by Porter, Ansoff, Hamel & Prahalad, Ohmae, Chandler, BCG, McKinsey etc.).

Highly recommended for strategy students and executives looking to build a thorough and credible knowledge of the subject.

Excellent
I am an undergraduate degree level student (Business Studies).

"Contemporary Strategy Analysis: Concepts, Techniques, Applications" is an excellent book. I used it both in my first and final year. I really gets to grips with the key issues and provides a lot of depth. Not too difficult to read and if this is in a list of books for you to get, and you have to choose one, I definately recommend this one.

Excellent!
I don't write alot of reviews but this one compelled me to share my thougths becuase it was so good. Recently completing my MBA, I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that elequently combines theory with real-world examples in an easy to understand and compelling way. Really good!