Product Description

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Product Details

• Amazon Sales Rank: #104590 in Books
• Published on: 2006-08-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 1264 pages

From the Back Cover

Principles of Marketing, 4/e

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

Also comes with Companion Website with Gradetracker Student Access Card: Brassington, Principles of Marketing, 4/e

About the Author
Caspian Woods
From his first student business as an event organiser, Caspian has been an irrepressible entrepreneur. He has won Young Scot of the Year (despite being neither young nor Scottish), Shell Livewire and was recognised as a young achiever of Britain at Buckingham Palace. He writes widely on the subject of entrepreneurship, and runs a custom publishing business.

Customer Reviews

review of a business studies student
For a business studies degree I found all data I needed for the course. Found the chapters somewhat longwinded and abit hard going. For my requirements it went abit too far indepth.

excellent
This book has proved invaluable for both myself and my daughter.It covers all aspects of the marketing principles. A very useful book for students of all ages written in a clear concise manner which is easy to follow and understand. I would highly recommend this book for students and lecturers whatever level of education they are in.

A great companion for marketing studies!
An excellent, well-written and comprehensive material about marketing. It covers all aspects of modern marketing with the appropriate depth for the student. The book contains a huge amount of real-life examples, which help the student to understand the theory. The use of color in boxes, diagrams and high quality photographs, makes reading easier and more attractive. The glossary at the end of the book is also a valuable tool for the student who wants a quick revision of all marketing topics.

The book has also a companion web site, with study material, extra case studies and links, and questions. This makes the book more live than just a paper book.
I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.