Product Description

E-Business and E-Commerce Management, 3/e

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Companion Website with Gradetracker Student Access Card: e-Business and e-Commerce Management, 3/e

Product Details

• Amazon Sales Rank: #182354 in Books
• Published on: 2006-12-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 663 pages

From the Back Cover

‘This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry’

Ben Clegg – Aston Business School

‘I strongly recommendE-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.’

Jenny Backhouse – University of New South Wales, Australia

‘This is by far the best coverage on the subject and the companion website is unparalleled.’

Marc Macaluso – Purdue University Calumet, USA

Stay ahead! In today’s fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business. In the third edition of E-Business and E-Commerce Management, leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.

This bestselling text covers all aspects of e-business – focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Here are just a few reasons why you should read E-Business and E-commerce Management:

·            Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com

·            Get the latest on new e-business technologies and ‘Web 2.0’ applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing

·            Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility

·            Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis

·            Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.

Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Customer Reviews

A must-have book!
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.

The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.

E-business Excellence
Current, relevant and clearly explained. One of the world's leading experts imparts a deep and multi-layered understanding of online trading. Every professional and every student in either business or technology should read this book. It will deepen your understanding of the environment in which technology and business merge.

Catching up with the modern world
I bought this book to help me assess a business opportunity. Having been out of PR & markteting for some years I found it facinating and I really enjoyed the interactive work on Chaffey's website. There is a special product key and although I did't think I would use it at first I became totally involved and really enjoyed it.