Product Description

Economics is the UK and European adaptation of Greg Mankiw s classic textbook, expertly adapted by Mark Taylor so as to be even more relevant to a UK and European audience. A major strength of the original - that the authors present economics from the viewpoint of a reader completely new to the subject has been maintained. Research shows that the book appeals particularly well to the more applied, business-oriented courses. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book stands out amongst all other principles texts by encouraging students to apply an economic way of thinking in their daily lives. Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible. It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership. In the first Part, the opening chapter sets out ten important principles, which are revisited throughout the text. The second chapter is an introduction to thinking like an economist and the third introduces interdependence and gains from trade. The following Parts cover microeconomics (19 chapters) and macroeconomics (15 chapters), with the latter Part preserving Mankiw s trademark long run-short run approach. Economics uses the euro as the basic currency referred to throughout the book. Case studies, examples, In The News and For Your Information features largely refer to the European and UK economies. Major changes in content are evident in Chapter 12 on the taxation system , Chapter 29 on the monetary and financial system and in a new Chapter on common currency areas and European Monetary Union (Chapter 36)

Product Details

• Amazon Sales Rank: #27321 in Books
• Published on: 2006-01-25
• Binding: Paperback
• 896 pages

Ian Smith, University of St. Andrews
"This is a highly accessible, uncluttered and student-friendly principles text ... and the material presented is excellent."

Hilary Ingham, Lancaster University
"The authors provide excellent coverage of the core topics ... an excellent text."

Linda Yueh, University of Oxford
Well-suited for the European market. Highly recommended."

Customer Reviews

Wonderful
Having just started an Economics undergraduate degree, I was having a little trouble finding a worthwhile textbook. I bought Economics by David Begg due to my Lectures being heavily based on it, but found that I didn't like it so much. Then I remembered this book. It was one I'd used when studying Economics at GCSE, when I wowed the class with my knowledge of concepts such as arbitrage. Now as soon as I started perusing through this book, I realised how good it really was. The content is so easily understood, the writing style so fluid and is a joy to read. The examples used are explained in detail, but not in style which makes you want to burn the book, but in fact continue reading and reading and reading.

Others may disagree with my opinion, and that's fair enough. But From my personal, but also objective view, having compared it to a few others, I found that this was the best textbook for my style of learning.

I'm sure if any others decide to purchase it, they will be equally as happy, and will benefit profusely from the quality of the book.