Product Description

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

Product Details

• Amazon Sales Rank: #83223 in Books
• Published on: 2005-03-22
• Original language: English
• Number of items: 1
• Binding: Paperback
• 624 pages

Review
'McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory' - Anders Hansen, University of Leicester

'One of the most important texts on mass media at present' - A McDowell, Bell College of Technology

'It covers almost everything in mass communication and can be used long after the course as a reference book' - Piet Bakker, University of Amsterdam

Customer Reviews

Good book for students
I needed this book for my academic course and I find the book good enough to give the basic understanding of the subject, since I haven't studied anything media related before. I was especially interested in what the book has to say about "new media" topic, but I was disapointed since the material is really out of date (the newest reference of 2004). That is ok having in mind that book was published in 2005, and this edition is just a republishing. So summing up I would say that this is a good book for those students who have not studied media before and need kind of holistic overview of the subject.