Product Description

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:

• Reputation

• Risk

• Impression management

• Celebrity

• Ethics

• Persuasion and propaganda

• Emotional and spiritual dimensions of management

• Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Product Details

• Amazon Sales Rank: #65717 in Books
• Published on: 2007-11-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Review
'...L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims' - Dr David McKie, Professor of Management Communication, Waikato Management School

'Jacquie L’Etang’s Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study' - Julia Jahansoozi, Lancashire Business School, University of Central Lancashire