Product Details

• Amazon Sales Rank: #188344 in Books
• Published on: 2009-01-18
• Original language: English
• Number of items: 1
• Binding: Plastic Comb
• 182 pages

Customer Reviews

Krueger and Casey have 'been there, done that'
I bought this when tasked with designing and running two focus groups, having no previous knowledge of the subject whatsoever. It saved my life!

It is a superb, 'hands-on' guide which details all the practicalities of designing focus groups, running them successfully and analysing the results effectively. It is clearly based on years of experience and offers a super-fast way to download the expertise of two leaders in their field. Although it is based in sociological research, the techniques described are applicable to any type of focus group.

This book is an exhilarating change from the '2-by-2 matrix' type of business book, which are often full of unjustified generalisations and vague 'concepts' with no practical application.
Cheap at twice the price.

Excellent
Very, very good.

Having previous experience in psychotherapeutic groups, I needed to carry out focus groups for the first time in my MSc research. This book has been great help. Written in lay language and common sense, very well structured, covers all important areas and is packed with plenty of tips, hints adn checklists.

Although it is not written exclusively for the health sector, but for all types of focus groups (marketing research, education, health, etc), it is honest and can be used by researchers in all fields- it keeps it quite neutral.

Other books I have on qualitative research are too theoretical (just the stages of a focus group session, etc), this one goes straight to reality and practical issues with experience-based advice.

Very easy to use and read. If you have no experience in focus groups and need to learn with a hands-on book that will make you feel more confident and ready, i would totally recommend Krueger's book.

Very useful for all
Practical, easy to read and use, and useful for both those with or without experience in this activity. Even has some visuals to help you understand or smile. Recommended!