Product Description

Even the best features and sharpest marketing won't matter if a customer can't find your product. With all of today's channels and increasingly competitive shelf space, creating asuccessful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed from managing inventory to capturing value with point of purchase promotions.

Product Details

• Amazon Sales Rank: #179063 in Books
• Published on: 2008-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages