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Creating Ever-cool: A Marketer's Guide to a Kid's Heart
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| List Price: | £15.99 |
| Price: | £13.59 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
21 new or used available from £3.22
Average customer review:
Product Details
- Amazon Sales Rank: #476161 in Books
- Published on: 1997-12-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 253 pages
Customer Reviews
Enlightening, entertaining and easy to read!
The author not only reveals important and interesting aspects of a child's psyche, but also gives you insights on how to use those aspects to make your products and brands "ever cool".
It's my kid marketing bible.
Buy it for the 25 pages on kid psyche. The rest is bonus (special bonus offer: 90% more free!). Damn insightful bonus. I constantly refer back to the kid psyche section. Every time I work on a creative strategy. Every time I look at a new toy. I can't tell you how valuable this book as been for me and my group. Five stars+++
Required for anyone seeking to market to children
This is required reading for anyone who hopes to effectively market to children. Unlike professorial/scholarly treatises, this author has actually been in the trenches, and it shows. The real world applications is what puts this book above all others dealing with this topic.
