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Women in Public Relations: How Gender Influences Practice (Guilford Communication)
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| List Price: | £34.50 |
| Price: | £32.78 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice.
Product Details
- Amazon Sales Rank: #1283715 in Books
- Published on: 2001-03-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 424 pages
Editorial Reviews
From the Back Cover
The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination, how public relations stacks up agianst other professions on gender-related issues, the challenges facing female managers and entrpreneurs, the experiences of ethnic minority professionals, the salary gap, the glass ceiling, and how to foster solutions on individual, organizational, and societal levels.
