Product Description

On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.

Product Details

• Amazon Sales Rank: #454662 in Books
• Published on: 2004-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

—BrandRepublic.co.uk, March 2005
"Shows small businesses how to generate PR without the need of an agency or PR professional."

Review

“Shows small businesses how to generate PR without the need of an agency or PR professional.”

BrandRepublic.co.uk

“Brash, breezy and brimming with outrageous ideas.”

Reading Chronicle

“Describes how to make the most of all media.”

The Brands in Your Life

“Especially aimed at small businesses and shows them how to generate PR without the need of an agency or PR professional.”

Business Executive

“ ‘Thou shalt not lie’, and 27 other do-or-die commandments for dealing with the media.”

www.brandrepublic.co.uk

—The Brands in Your Life, Summer 2005
"Describes how to make the most of all media."

Customer Reviews

A Must Read!
The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider's look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book's core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here's how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, we particularly suggest this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.