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The Art of the Advantage: Strategies to Secure the Competitive Edge
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| List Price: | £22.99 |
| Price: | £21.84 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Details
- Amazon Sales Rank: #917590 in Books
- Published on: 2004-01-09
- Original language: English
- Number of items: 1
- Binding: Paperback
- 304 pages
Editorial Reviews
Synopsis
This work brings to life 36 centuries-old Chinese stratagems and explains how they can be applied to corporate or personal strategy. Using actual case studies, the author shows how companies who have used these Eastern strategies can get an edge on their Western competitors. Like Sun Tzu's immensely popular "Art of War", "The Art of the Advantage" uses political and military lessons to teach Western leaders about the Eastern philosophy of competing in the marketplace. At a time when companies are needing to compete on every level: price, strategy, distribution, manufacturing, customer service, R&D and operations, gaining any type of advantage is enormously important for a company's ultimate success. Crafted and proven in the past, yet still pertinent for business today, these 36 stratagems are a valuable asset in the game of business.
About the Author
Kaihan Krippendorff worked with McKinsey & Company, Deloitte Consulting, Matsumoto Group and Calhoun Baker. He earned his MBA from Columbia University and his BSE in Finance and Engineering from the University of Pennsylvania’s School of Engineering and Wharton Business School. He lives in Miami, Florida.
