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Harvard Business Review on Strategic Alliances ("Harvard Business Review" Paperback)
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| List Price: | £12.99 |
| Price: | £10.62 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.
Product Details
- Amazon Sales Rank: #203536 in Books
- Published on: 2003-02-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 224 pages
Editorial Reviews
About the Author
The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.
