Product Description

With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market.

Product Details

• Amazon Sales Rank: #1240415 in Books
• Published on: 1999-12-17
• Original language: English
• Binding: Hardcover
• 281 pages