Product Description

A comprehensive guide to getting the most from strategic alliances
This new volume in the series guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration.
The Smart Things series has established a reputation as a first–choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative "build–your–own–book" format and design create an unforgettable learning experience.

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Product Details

• Amazon Sales Rank: #1201401 in Books
• Published on: 2001-12-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 300 pages

From the Back Cover
Business partnerships have become more important than ever and in Smart Things to Know about Partnerships you will learn why and how to make partnerships work for you and how to avoid most of the traps that have caught some of your not–so–Smart predecessors.

Smart Things to Know about Partnerships is a comprehensive but sharp guide to getting the most from strategic alliances. From choosing a partner in the first place to matching cultures, goals and aspirations and resources, and from dealing with conflict to building competitive advantage to access new markets, technologies and knowledge, Smart Things to Know about Partnerships is a unique guide to the power of collaboration.

• No one is good enough to success alone. Know when to seek help.
• Whoever chooses the best partners, wins!
• Trust is a must – and a two–way street.
• There has to be enough in it for both partners.
• No support from the top means no deal.
• Power is poison to partnerships.

Smart Things to Know about Partnerships will make you smarter about partnerships. It will keep you from trivilizing them. It will help you relaize just how essential it is to get partnerships right. And, most important of all, it will show you that at the core of it all there is one common denominatoru in all partnerships – people. Partnerships are relationships between people, not between organizations. Smart Things to Know About Partnerships is your key to success in the new world of business. Watch your sales, your company and your career take off!

About the Author
JOHN L. MARIOTTI is President and CEO of The Enterprise Group, time–shared executive advisors. An experienced executive, and former president of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is a management columnist for the American Management Association, Fortune Small Business and Management Centre Europe, and author of Smart Things to Know About Brands and Branding (Capstone 1999) and Smart Things to Know About Marketing (Capstone 2000), The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, who also serves as a director of HomeCare Industries, Amrep, Acorn Products (ACRN) and Manco (division of Henkel kGAa). Mariotti holds Bachelors and Masters degrees in Engineering.