Product Description

"In my work (marketing studies) I need hard data. Prof. Lamont′s work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data–points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye–opener: in the future, you cannot do marketing without taking the mobile Internet into consideration." Ing. S. Meacci, President, Italian Marketing Association–AISMCEO Databank "No one understands and explains the market dynamics and forces of m–commerce better than Prof. Lamont. While I′ve been well aware of the implications of m–commerce in the small, only this book gave me the big, whole picture. This book is the definitive reference for mobile marketing." Steve Tendon, General Partner, Tendon Consulting Group, Sweden "Everyone agrees that the mobile Internet will create a paradigm shift in the ways that we work and live. There is less agreement, however, in where the business opportunities and pitfalls can be found in the wireless pace. Douglas Lamont′s Conquering the Wireless World offers a clear and analytical plan to help wireless leaders develop winning marketing plans and strategies." David Jacobson, Partner, Sonnenschein Nath & Rosenthal & Organizer of First tuesday and Mobile Wednesdays in Chicago "With passion and precision, Professor Lamont bridges the gap between technology and marketing, and explains the new world of M–Commerce. His book is an "M" read for anyone that needs to know what the future holds for the new business game in town, the wireless Internet." Robert Sexauer, Managing Partner Trans@ctive Partners Ltd. Downers Grove, Illinois

Product Details

• Amazon Sales Rank: #1250454 in Books
• Published on: 2001-03-13
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

Philip Kotler, author of best seller Kotler on Marketing
Doug Lamont deserves credit for writing the best book that I have seen about the trillion dollar m-commerce wager...

Review
"well researched"
(Information Age, July 2001)

"as one of the first books to look at the mobile landspace, it indeed deserves praise"
(The Lawyer, 16th July 2001)

"this book is packed with hard data...they are well explained."
(Internet Works, September 2001)

.."refreshingly interesting ...lavishly served with examples ..I recommend this book to anyone who wants to get a bird′s eye view of the entire wireless market place...Lamont′s insights are refreshing and even entertaining for the uninititated to the mobile world...this book is a must read." (The Star, 10th September 2001)

Information Age, July 2001
"well researched"

Customer Reviews

A 20 page book spread over 300
This book is incredibly repetitive. After reading the first 20-30 pages of the book, the author then repeats himself over the remaining 250. The book is like reading a text book, which becomes incredibly dull after a while. Like the reviewer from Brighton I agree that it is very basic and certainly not comprehensive like the reviews in the book would have you believe. He only has a few arguments, but feels compelled to explain them each at least 5 times. I lost count the number of times he mentioned manga cartoons as content for phones. I bought the book on the understanding that it was about ways of making money from content and m-commerce, yet it concentrated mainly on the large communications businesses such as Vodafone. It also stated that Japans DoCoMo model was the best for mobile communications around the world yet neglected the fact that culturally we are all very different, and that in Japan it is much easier to get good reception as the majority live in cities where masts can be placed easily. It neglects the fact that the US is behind in the mobile race largely due to the fact that the population is so wide spread that it is much harder to achieve good reception. A very disappointing read.

Very repetitive and not that comprehensive
I looked forward to reading this book, but at the end was disappointed.
There was not one single illustration / photograph / diagram / piechart / graph etc in the wwhole book, so every application, trend or statistic had to be visualised purely from the text.
I know what a 'manga' cartoon is, having worked in Japan, but if you didn't know, you'd still end up mystified - even one illustration would have helped.
The book was very repetitive - why would the author tell us at least 18 times that the Japanese love to download 'manga' - and so often - eg its mentioned on pages 140, 145, 148, 155, 157, 160, 162, 164 - each time as if its new information?
The role of Smart Cards gets a mention in less than 2 pages, and only appears in the last 10 pages of the book.
There's no adequate explanation of Electronic Wallets or Internet Banking, like what do they do or how do they work?
In the final chapter, Conclusion, this isn't actually a 'round up' - totally new concepts suddenly appear, such as 802.11b. Yet there's absolutely no mention of Bluetooth, e-books, Blackberry devices etc.
There is continual mention of DoCoMo and I-mode, but no mention at all of the other Japanese offerings such as KDDI & J-Phone.
The Index is very poorly compiled - several references are made in the text to Manchester United, but it never appears in the Index. The Index has an entry for 'mobile phone' but only once (on page 52). Did the compiler of the index actually 'read' the book?

The remark on page 48 as to how m-commerce 'permits mothers to breast-feed their babies on time and at work' still mystifies me - wouldn't an alarm on a wrist watch or PDA do the same?
There is a 7-line mention (page 67) of the potential health issues associated with cellphone radiation, but the descriptions are very poor, for example 'damage to genes in blood cells', 'weaken the blood-brain barrier' and 'cause unknown genetic changes'....

covers all spheres for marketing m-technology
Good book for all those who have a non-technical background and are into marketing. Excellent book for people who have the technical know-how and are just not able to find to an answer to the question: how can we market a technology as fast and as vast as m-commerce? A must read for all those who are interested in marketing of new technologies!