Product Description

Now brought completely up–to–date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch′s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

Product Details

• Amazon Sales Rank: #154501 in Books
• Published on: 2002-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

Amazon.co.uk Review
Rupert Murdoch is a man about whom almost everyone has an opinion. To write about his approach to business with any objectivity would, therefore, seem to be a tall order. Fortunately for Stuart Crainer, the publisher's brief for this volume was to write about what makes Murdoch successful. Crainer has a string of business books to his name, and his experience shows through in the command he exercises over his material here.

After a few brief biographical notes, Crainer sets out to describe in 10 chapters, 10 "secrets" of Murdoch's business success, beginning with his ability to "Go with the Flow"--in other words, to be pragmatic--and ending with "Drive the Company", a short essay on the man's incredible energy. Through it all, Crainer's fast-paced narrative ably disguises the Old Testament arbitrariness of the publisher's format (why 10 "secrets" rather than 12?). Crainer's technique in many of these chapters is to hold Murdoch's management practice up against the theory of one or another management guru. Amongst others, he invokes Hamel on strategy, De Geus on corporate longevity and Warren Bennis on leadership. This eclectic approach should, perhaps, come as no surprise from the man who brought us The Ultimate Book of Business Gurus. And Crainer's tell-it-like-it-is prose style makes for easy reading for the busy manager. --Nigel Shardlow

From the Inside Flap
Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched only by his profits and ambition. The Washington Post has called him "the global village′s de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. The News Corp empire spans 780 businesses in 52 companies including BskyB, News International, the Los Angeles Dodgers, 20th Century Fox and Star TV.

Murdoch is a phenomenon: the ultimate deal–maker. How does he do it? Now brought completely up–to–date for this new edition, Business the Rupert Murdoch Way not only reveals the secrets of Murdoch′s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success.

From the Back Cover
One: Go with the Flow

Two: Goodbye Mr Nice Guy

Three: Place Your Bets

Four: Lead from the Front

Five: King of the Nitty Gritty

Six: DNA Marketing

Seven: Speed Freaks

Eight: Think Tomorrow Today

Nine: Ambition Never Dies

Ten Drive the Company

Customer Reviews

Powerful business man and an enigma to many!
This is a really good book introducing this world famous media tycoon. His ability to work very hard and his drive to be extremely successful have led many people to fear and envy. I am amazed by his speed of acquisition and his ruthless yet magnificient way of conquering the world of media. A quote from Rupert Murdoch 'The winners will be those who capitalize quickly on changing opportunities. The challenge is to move early and innovate often.'

He is a remarkable man of international identity. Making massive deals around the world and making high risk bet even before they pay off are his ability to foresee future success.

In short, I would recommend this book to whoever that has an interest in successful bussiness man. It is an ideal book for bed time reading for those who lack of time to pore over other of his thicker biographies.