Product Description

As everyone who has seen the charming television adverts over the last few years knows, the Charmin icon is a huge, soft and irresistible bear who likes a bit of comfort during his daily ablutions. David McKee and Andersen Press were approached by multinational manufacturing giant, Procter and Gamble, on the basis of the popularity and quality of his books including the Elmer stories. David was inspired by the character in the television adverts to write four engaging tales about Charmin and has enlarged the cast of characters to include Fox, Rabbit, Badger and Squirrel. The tales focus on softness, warmth and strength, both emotional and physical - the very qualities for which Charmin and his toilet tissue are famous. The tales are complemented by enchanting full colour illustrations throughout by the animator/creator of the original character and television commercials.

Product Details

• Amazon Sales Rank: #1248495 in Books
• Published on: 2003-07-10
• Original language: English
• Binding: Paperback
• 32 pages

About the Author
David McKee is the creator of best-selling picture books, including the Elmer titles which have sold 2 million copies worldwide. His classic picture book, Not Now Bernard has reached sales of 1 million. Joanna Quinn is the sole, exclusive creator and animator of the Bear character for the Charmin Brand, working with the D'Arcy advertising agency, for Proctor and Gamble's original campaign in 2000. She has won Bafta and Emmy awards amongst many international awards for her films and animation. In 1999 she won the British Animation Awards in the category of Best Children's Film for Famous Fred.